The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.
Informations bibliographiques
septembre 2011, 455 pages, Anglais
GABLER
9783834964458
Sommaire
Mots-clés
Contenu
The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.