<div class="raw-html-embed"> Connaissez-vous déjà notre service clients professionnels ? <a href="/fr/pour-les-clients-professionels">Nous nous ferons un plaisir de vous conseiller</a>.</div>

NL_Doormat: Hintergrundfarbe des Newsletter Banners unten in der Doormat. Mit # eingeben z.B. #1405BE

NL_Doormat: Verlinkung zur Newsletter Seite

Über uns

À propos de nous

Zahlung und Lieferung

Paiement et livraison

Nachhaltigkeit

Durabilité

Open Access

Datenschutz

Protection des données

Karriere

Carrière

Impressum

Mentions légales

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment und Funktionen

Assortiment et recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Thomas Ammann: Iconic Design
Mercedes-Benz

Iconic Design Mercedes-Benz

Das Design-Manifest der Marke

Fakten, Zahlen, Hintergründe

Bahn-Jahrbuch 2025

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the subject of OBC. Focusing on contemporary digital marketing issues, it offers a comprehensive examination of consumers’ response to active engagement in such communities.Building on the very successful original publication, this thoroughly revised second edition includes&nbsp;two new chapters on data-driven segmentation and artificial intelligence and customer engagement. The book balances theory with practical approaches and gives serious treatment to an important area of digital marketing strategy,&nbsp;providing an important resource for scholars, students and practitioners.Wilson Ozuem&nbsp;is a Professor of Digital Marketing and Innovation at the University for the Creative Arts, UK. His primary expertise lies in digital marketing and fashion marketing, with a specific research focus on understanding the impacts of emerging computer-mediated marketing environments (CMMEs) on the fashion industry. Professor Ozuem is recognised as a leading international scholar in digital marketing and multichannel retailing. His research has been published in key journals, including the European Journal of Marketing, Journal of Business Research, Information Technology &amp; People, Psychology &amp; Marketing, Journal of Advertising Research, Internet Research, and many others.Michelle Willis, PhD, is a digital marketing lecturer at London Metropolitan University, UK. Her doctoral research focuses on customer loyalty and engagement within online brand communities. Her work examines emerging technologies, particularly the intersection of social networking sites and the development of marketing programmes, as well as online service failure and recovery strategies within the context of the millennial consumer generation. She has published numerous articles in journals such as Psychology &amp; Marketing, Information Technology &amp; People, and Internet Research. Her research has been presented at international conferences, including those organised by the American Marketing Association and the European Marketing Academy.

Models and Approaches for Online Brand Communities

Digital Marketing Strategies for Value Co-Creation 2e

Geographical Indications (GI) are distinctive signs that associate products of quality and reputation with their place or area of production and thereby help identify and distinguish such products on the market.In July 2022, the Food and Agriculture Organization of the United Nations (FAO) and the Centre de coopération internationale en recherche agronomique pour le dével oppement (CIRAD) in collaboration with the Swiss Intellectual Property Institute (IPI) and oriGIn (Organization for an International GI Network), brought together more than 200 representatives of researchers, public authorities, producers and their collective organizations, public authorities and international organizations from 47 countries to discuss recent research and practices on global perspectives on Geographical Indications. This book is a collection of selected contributions from those discussions authored by academics, practitioners and policy-makers and presenting key research and developments in the practices of geographical indications from across the globe. The book presents a rich analysis of GI’s from the nature and legal definition to public and private management, market forces, sustainable development, intellectual property rights as well as consumer rights and welfare. This is an open access book.

Crossed views between researchers, policy makers and practitioners

Worldwide Perspectives on Geographical Indications

Warum Biathlon so ein großartiger Sport ist? Das erzählen Top-Biathletinnen und -Biathleten den Lesern dieses Buchs: Magdalena Neuner, Fritz Fischer, Uschi Disl, Ricco Groß, Franziska Preuß, Petra Behle, Denise Herrmann, Simon Eder, Herbert Fritzenwenger, Kati Wilhelm, Michi Greis, Andrea Henkel, Frank-Peter Roetsch, Mark Kirchner, Evi Sachenbacher-Stehle, Sven Fischer, Katrin Apel, Frank Luck, Miriam Gössner - und Welt-Legende Ole Einar Bjørndalen ist auch mit dabei. Ein treffsicheres, kurzweiliges Buch für alle Biathlon-Fans!

Die krassesten Geschichten aus dem großartigsten Sport der Welt

Bock auf Biathlon

Six Pillars of Strategic Brand Marketing in an AI-Powered World

Marketing in a Hyper-Digital Age

Um dem steigenden CO2-Gehalt der Atmosphäre, der primär durch anthropogene Emissionen verursacht ist, zu begegnen, sind zahlreiche Neuausrichtungen unserer Gesellschaft notwendig. Davon ist in besonderem Maße der Pkw-Verkehr betroffen, in dem es seit vielen Jahren keine Verbesserung der Emissionen mehr gibt. Das vorliegende Buch beleuchtet dieses Thema umfassend aus vielfältigen Blickwinkeln. Es ist als Lehrbuch konzipiert und spannt einen weiten Bogen über die Elektromobilität von den Anfängen und Grundlagen der Elektrotechnik, über hybride und elektrische Antriebsstränge bis hin zu Batteriespeichern, Elektromotoren, Leistungselektronik sowie Energie-, Umwelt- und Infrastrukturaspekten.&nbsp;Zahlreiche Grafiken und Beispiele verdeutlichen den Inhalt und veranschaulichen die Praxis der technischen Umsetzung. Das Buch eignet sich gleichermaßen für Studierende ingenieurwissenschaftlicher Fächer und interessierte Leser mit technisch-mathematischem Vorwissen.Aus dem Inhalt 
• Elektrische und hybride Fahrzeugantriebe&nbsp;•&nbsp;Fahrwiderstände und Energieverbrauch •&nbsp;Energiespeicher •&nbsp;Elektrische Maschinen – Synchron- und Asynchronmotoren&nbsp;• Leistungselektronik • Ladesysteme • Energieversorgung • Umwelteinflüsse • KostenbetrachtungenDie Zielgruppen 
• Studierende der Fächer Energietechnik, Energiewirtschaft, Energieversorgung, Fahrzeugtechnik, Elektrotechnik, Maschinenbau und Wirtschaftsingenieurwesen• Dozenten mit Lehrveranstaltungen zum Thema in oben genannten Fächern• Leser mit Allgemeinwissen in Technik und MathematikDer Autor 
Univ.-Prof. Dr.-Ing. Martin Doppelbauer war in leitender Funktion in der elektrotechnischen Industrie tätig, bevor er 2011 dem Ruf an das Elektrotechnische Institut am Karlsruher Institut für Technologie (KIT) folgte.

Technik, Praxis, Energie und Umwelt

Grundlagen der Elektromobilität

12 perfekt restaurierte Unimogs

Unimog Klassiker Kalender 2026

This book provides comprehensive and pragmatic recommendations for action for the automotive and supplier industry, which has been changing ever more rapidly in recent years. China has developed into the leading market for e-mobility and for the use of autonomous robotaxis, AI and data. The established manufacturers have to change much more quickly based on clear objectives in order not to lose touch and to still be able to achieve the Paris climate goals. The industry is changing comprehensively from a vehicle-focused to a mobility-oriented business model. More and more processes, even entire business areas, will run automatically based on AI and new technologies will change sales and aftersales structures. More and more data is being created, which also enables new, profitable products. The switch to e-vehicles with an appropriate charging environment, the use of mobility services instead of car ownership, climate-neutral production and the circular economy must be addressed more quickly. The third edition of the book provides complete information on the digital transformations that are still absolutely necessary and taking into account the latest developments revised edition comprehensive and pragmatic answers to current questions: How should new technologies be used in a structured manner and where will AI lead to significant changes? How should the transformation be approached and with what key topics? The outlook beyond 2040 at the end of the book has been expanded and the expected changes in the world of work are considered, especially from an AI perspective.Regarding the digital transformations that are still absolutely necessary and taking into account the latest developments, the book, now in its third completely revised edition, provides comprehensive and pragmatic answers to current questions: How should new technologies be used in a structured manner and where will AI lead to significant changes? How should the transformation be approached and with what key topics? The outlook beyond 2040 at the end of the book has been expanded and the expected changes in the world of work are considered, especially from an AI perspective.&nbsp;The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Catalysts, Roadmap, Practice

The Digital Transformation of the Automotive Industry

Mensch, Visionär, Familienunternehmer

Ferdinand Porsche 1875-2025

Die Stars der Restomod-Szene

Porsche Outlaws

Die spektakulärsten Einsatzfahrzeuge – der ultimative Kalender für Feuerwehr-Fans

Feuerwehr Kalender 2026 Wandkalender

Warum wir auch den Verbrenner brauchen

Gas geben

Iconic Design Mercedes-Benz

Informations bibliographiques

Mots-clés

Informations bibliographiques

Mots-clés

Autres titres sur ce thème