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Global Marketing
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Global Marketing

Strategy, Practice, and Cases
Livre (broché)env. 130.00 CHF
livrable dans env. 10-20 jours

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today's students with the knowledge and confidence they need to become leading marketing managers.

août 2020, env. 666 pages, Anglais
Taylor and Francis
978-0-367-19609-7

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