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Global Aviation English Research

Bloomsbury Studies in Systemic Functional Linguistics

Modelling Paradigmatic Relations for Language Description in Systemic Functional Linguistics

A Practical Guide to System Networks

An Illustrated Compendium of Avian Idioms

A Little Bird Told Me

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edition handbook features new data sets and techniques and a new chapter on the uses of AI. Danielle Sarver Coombs flips the typical model presented in mass communication research to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences' wants, needs, and desires through messaging and products designed to resonate. Guided by the author's own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, this book offers an accessible, thorough, and compelling perspective on how to plan for and complete consumer insights research projects from the initial RFP to the final presentation of findings. Each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples.

Unlocking Audience Research Methods

The Consumer Insights Handbook

Theorizing and Enacting Multiple Literacies for English Language Learners

Reimagining Literacies Pedagogy in the Twenty-First Century

With its comprehensive coverage of applied linguistics, this is the definitive 10-volume reference for scholars and practitioners wanting to expand their understanding of language Applied linguistics research investigates language-related problems that arise in all real-world contexts where languages are learned and used. The second edition of The Encyclopedia of Applied Linguistics is an essential resource that reflects the dynamic growth and interdisciplinary nature of the field. Extensively revised throughout, the Encyclopedia addresses contemporary areas of research such as digital ethnography, corpus-assisted discourse analysis, grammar in legal writing, pragmatics in internet communication automatic speech recognition for second language learning, as well as applied linguists' perspectives on culture, posthumanism, and the global spread of English. With contributions from scores of international experts, this encyclopedia offers unparalleled breadth and depth, inviting readers to expand their understanding of methods used to study language, and language-related issues throughout the world. Providing scholars, educators, and practitioners with the tools to understand and respond to language-related issues across multiple domains, The Encyclopedia of Applied Linguistics: Provides coverage spanning 20 key areas of applied linguisticsContains a wealth of new entries covering emerging topics such as Artificial IntelligenceFeatures commissioned entries by leading international scholars, including both established authorities and rising stars in the fieldDraws upon many interdisciplinary fields including cognitive science, sociology, education, and global policyOffers insights into the connections of language with education, professions, the law, technology, diversity, globalization, and culture The Encyclopedia of Applied Linguistics, Second Edition, is an indispensable reference for professors, researchers, and practitioners, including language educators, curriculum developers, and policymakers, as well as students taking linguistics and applied linguistics courses at all levels.

The Encyclopedia of Applied Linguistics

Exploring Portuguese Radio Phone-In Programs

The Interaction Order on Talk Radio

And Save it in the Age of Linguicide

How to Kill a Language

Practical Exercises to Make Your Next Conversation the One That Changes Everything

Global Aviation English Research

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