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Gesamtkatalog

Catalogue complet

With proven coaching exercises and thrilling real-life stories of individuals who have bravely taken the leap, it empowers you to take decisive action and embark on a transformative journey

Willocks R: Get Your Career Unstuck

Get Your Career Unstuck

Discover your inner maverick and transform your life

Career Comedown

A guide to organizational transformation targeting the country's trillion-dollar stagnancy problem-the "frozen middle" of corporate America-and offering strategies to overcome bureaucratic setbacks that hinder innovation, profit, and fulfillment Corporate America is stuck. Initiatives are stalling out, strategic plans are fizzling, and even the most promising innovations get buried under bureaucracy. Worse still, profit and employee satisfaction are trending lower. Sound familiar? This is the impact of the "frozen middle"-the critical layer of management caught between high-level leadership's vision and frontline employees' execution. That corporate paralysis traps passionate managers in inertia and stymies senior leadership. And every year it's costing companies billions. As experts in organizational transformation, Jimmy Leppert and Justin Wasserman have spent their careers figuring out how to thaw the frozen middle. Their consulting firm, Empactful Advisors, has led major organizations-including Chevron, Merck, and the Department of Defense-to generate more than $5 billion in cost savings and revenue growth. The key to their success comes from aligning senior leadership and middle management, using empathy and practical frameworks to illuminate the blocks that both sides face, and showing how they can shift from utter disconnect to collaborative goal setting that helps all parties-as well as the company-hit their targets. In Thaw, Leppert and Wasserman share their field-tested methods for turning strategic goals into tangible outcomes. Along the way, they offer a road map for employees at all levels to learn how to move through the bottlenecks that hold their organizations back and facilitate meaningful change. Middle managers will be empowered to unlock stalled careers, and senior leaders will learn how to galvanize their workforce and achieve bold, accelerated change. In the age of AI, a playbook for improving-and celebrating-human contribution is more essential than ever. Sharp, confident, and timely, Thaw is poised to be the definitive book on ending organizational paralysis and unlocking true potential.

Unfreeze Middle Management to Unlock Strategy, Innovation, and Growth

Thaw

The Amplified Leader

Wandel ohne Richtung - Wenn Veränderung an Haltung scheitert

Dieses Buch ist ein Plädoyer für eine neue Art des Wandels - jenseits von Projekten, Methoden und Change-Management-Floskeln. Es zeigt, warum Veränderung so oft scheitert, wenn Angst, Machtspiele und Kontrolle das Steuer übernehmen - und wie sie gelingt, wenn Menschen, Haltung und Bewusstsein in den Mittelpunkt rücken.

Nicole Dildei nimmt dich mit hinter die Kulissen echter Veränderungsprozesse. Sie beschreibt, wie Angst und Überforderung Organisationen lähmen, warum Widerstand kein Feind, sondern ein Signal ist, und wie Führung durch Vertrauen und emotionale Reife entsteht.

"Wandel ohne Richtung" verbindet persönliche Erfahrungen, Managementwissen und tiefes psychologisches Verständnis zu einem ehrlichen, klaren und inspirierenden Werk über Transformation. Es richtet sich an Führungskräfte, Entscheider und Menschen, die spüren, dass Wandel nicht gemanagt, sondern verkörpert werden muss.

Denn echte Veränderung entsteht nicht durch Strategien - sondern durch Haltung, Präsenz und den Mut, das Unbekannte bewusst zu betreten.

Zwischen Chaos, Ego und echter Transformation

Wandel ohne Richtung - Wenn Veränderung an Haltung scheitert

Leads generieren - einfach und planbar!
Wie Kundenakquise zukünftig kein Zeitfresser mehr ist:

Auch wenn das Angebot deines Unternehmens bereits erfolgreich vermarktet wird, ist es dennoch ratsam, auf eine effiziente Marketing-Strategie zu setzen, um mehr Kunden zu gewinnen. Dieses Buch ist eine praxisnahe und umfassende Anleitung, die dir - egal auf welchem Level du als Online Unternehmer bist - aufzeigt, wie ein eigenes Buch zu mehr Umsatz führt. Außerdem lernst du, welche Funnel-Methode für dich und die Generierung von Leads am besten ist.

Dieses Buch ist der ultimative Leitfaden für deine High-Performance!

Der erfolgreiche Buchmarketing-Experte Max Mika zeigt mit "High-Ticket-Kunden mit System: Wie du als Unternehmer ein Buch als einfaches Marketing System aufsetzt, das ohne weiteren Zeitaufwand planbar Premium-Kunden für dich gewinnst" den besten Weg, dein Business beinahe mühelos und langfristig zu skalieren und zu sichern.
- Erkenne, welches Umsatzpotenzial in einem Buch steckt.
- Lerne die beste Funnel-Methode zur Leadgenerierung kennen. 
- Skaliere dein Business durch die optimale Marketingstrategie. 
- Verstehe, dass du mit dem richtigen Marketing planbar und einfach Kunden gewinnst.
- Lerne, wie du dein Unternehmen nachhaltig absicherst und mehr Freiheit zurückerlangst.

Wer dieses Buch kauft ist selber Schuld

Bitte nicht Kaufen!

DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE 150+ More Best Practices for B2B Marketing Success, a follow-up to&nbsp;250+ Best Practices for B2B Marketing Success,&nbsp;is a step-by-step guide to becoming a leading B2B marketing professional. Alexander Kesler, a seasoned marketing practitioner and thought leader, wrote this book as the ultimate resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced marketers. 150+ More Best Practices for B2B Marketing Success&nbsp;synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom, for any business.&nbsp;Each practice is broken down into an easily digestible snapshot that lays out the most effective ways to implement each strategy. If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, 150+ More Best Practices for B2B Marketing Success&nbsp;will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.

Next-Level Strategies

150+ Best Practices for B2B Marketing Success

Five essential steps to take you from "zero to superhero" with AI for marketing&nbsp;&nbsp;For marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a present-day reality, rewriting the rules of relevance, differentiation, and connection. Navigating this new era is the single greatest challenge, and opportunity, for marketing leaders. How do you move beyond scattered experiments and buzzwords to unlock AI's true transformative power?&nbsp;&nbsp;In the newly revised and essential second edition of The AI Marketing Canvas, top MBA marketing professors Rajkumar Venkatesan and Jim Lecinski provide the definitive roadmap. They distill complexity into clarity with a field-tested, five-step plan for marketers at every stage of their AI journey. This is not a speculative look at the future; it is a practical guide for winning your "AI Moment of Truth" now.&nbsp;&nbsp;The concepts, frameworks and examples in the book will enable you to:&nbsp;&nbsp;Master the two core functions of AI: Wield predictive AI for unparalleled insights and optimization, and generative AI for creating compelling content and communications at scale.&nbsp;&nbsp;Pinpoint your greatest opportunities: Use a powerful 2x2 framework to identify the highest-value AI use cases for your business, whether driving internal productivity or explosive external growth.&nbsp;&nbsp;Build your AI "exosuit": Learn how to augment your team's strategic expertise and human judgment with machine intelligence, turning your department into a marketing powerhouse.&nbsp;&nbsp;Lead with confidence: Navigate the critical challenges of ethics and governance while preparing for the next wave of disruption, from Generative Engine Optimization (GEO) to autonomous AI agents.&nbsp;&nbsp;Rich with case studies, best practices, and the latest insights on AI's impact on decision-making and customer engagement, this book empowers CMOs and marketers alike to harness AI's full potential. Whether you are laying the groundwork for AI adoption, scaling across functions, or reinventing your go-to-market approach, The AI Marketing Canvas provides clarity and confidence at every stage of your journey.&nbsp;&nbsp;It's not too late to be an early adopter, but the train is leaving the station. This book is your ticket to the forefront of marketing innovation.

A Five-Step AI Plan for Marketers

The AI Marketing Canvas

In business and life we avoid sensitive yet crucial topics at our own peril. Harvard Business School's Christina Wing provides tools for navigating and communicating with clarity and compassion.We live in a world where the list of off-limits topics keeps growing--at work, at home, and even among friends. Age, retirement, succession, failure, money, politics: these subjects feel too sensitive to touch. So we avoid them, sticking to small talk and keeping up appearances. But this comes at a cost. When we can't address the realities shaping our lives and careers, trust erodes and relationships suffer. Is this really the new normal?In Unspeakable: The Taboo Topics We Avoid and How to Talk About Them, Harvard Business School's Christina Wing argues that it shouldn't be. Drawing on decades of experience working with family enterprises and in boardrooms and classrooms, Wing reveals how fear and inhibition undermine performance--and how learning to address and talk about the "unspeakables" can improve our organizations and our lives. This is not a call for reckless candor; it's a practical guide to speaking and acting with clarity, empathy, and respect.Through vivid stories--from family firms derailed by secrecy to global companies paralyzed by conversations that don't happen--Wing shows the costs of dodging the truth--and what changes when we face it. Each chapter tackles a different taboo, from estate planning and layoffs to race and religion, offering strategies and scripts to help readers navigate these issues with confidence.Leaders, colleagues, and families need deeper relationships built on real talk, not small talk. Unspeakable gives you the knowledge and tools to start those conversations--and to make workplaces and lives more honest, humane, and resilient.

The Taboo Topics We Avoid and How to Talk About Them

Unspeakable

Learn to be a better negotiator--and achieve the outcomes you want.If you read nothing else on negotiation, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you prepare for the conversations, identify win-wins, and secure powerful deals.This book will inspire you to: <ul><li>Control the negotiation before it begins</li><li>Rethink negotiation as a shared and equal exchange</li><li>Employ emotions--both positive and negative--to your advantage</li><li>Understand the rules for negotiating across cultures</li><li>Negotiate with confidence for a bigger role, title, or salary</li><li>Learn how to negotiate on your own behalf</li></ul>HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Negotiation, Updated and Expanded

Great leaders don't choose between results and wellbeing - they build both Leadership is tough. When it comes to delivering success, you face higher demands, yet you receive less support. Meanwhile, your team members are stressed, tense and on the verge of burnout. Most leadership books focus solely on driving results, while ignoring a critical truth: you can't sustain high performance when you and your team are running on empty. That's where Great Leaders Care is different - it delivers a practical, evidence-based framework for building teams that are both high-performing and resilient. Graeme Cowan, Founding Director of R U OK?, draws on extensive interviews with successful CEOs plus his own personal journey with mental health, revealing what really matters in leadership. Inside, you'll discover how caring cultures transform both people and business outcomes, including stronger engagement and performance, reduced liability and higher retention. When people feel genuinely cared for, productivity rises, turnover drops and teams become magnets for top talent. Great Leaders Care shares the tools to: <ul> <li>Master the three pillars of caring leadership: self-care, team care and support for people who are struggling.</li> <li>Spot burnout early and use the VIP (Vitality, Intimacy, Prosperity) framework to stay steady, focused and resilient.</li> <li>Build psychological safety so your team members can speak up, share ideas and take the risks that lead to innovation.</li> <li>Put care into practice with daily habits and tools that lift workplace wellbeing and performance.</li> </ul> Leaders who care build teams that thrive. Great Leaders Care equips you with immediately actionable strategies to become the leader people actually want to work for - while delivering the results your organization demands. 'Great Leaders Care&nbsp;is a compassionate, practical guide for managers on how to care for themselves and their teams in ways that reduce burnout and build psychological safety at work. Opening with the author's deeply personal journey through severe depression and recovery, the book provides evidence-informed tools and stories from his work, and the celebrated R U OK? movement he helped to grow.&nbsp;Great Leaders Care&nbsp;offers a clear roadmap for anyone who wants to create workplaces where struggling is okay, speaking up is welcomed, and thriving is the result.' -Amy Edmondson,&nbsp;Novartis Professor of Leadership, Harvard Business School, author,&nbsp;Right Kind of Wrong&nbsp;and&nbsp;The Fearless Organization

Developing Safe, Resilient and Successful Teams

Great Leaders Care

Dress-for-success advice for women that really works because it’s based on proven empirical research. Have you ever wondered why someone else got the job you wanted when you were better qualified? Do you wish you could radically and immediately shift the way you are perceived — and treated — simply by dressing more strategically? If you want to know what your clothes really communicate, this book is a must-read. Dr. Sandra Forsythe is one of the most highly recognized experts on clothing and perception. As a world-renowned researcher, professor, author, mentor, and consultant, she understands how women’s clothing impacts their career success. Dr. Forsythe taught women to make strategic choices to optimize their success. You too can discover what certain clothes really say about you and dress to communicate your strengths and optimize your potential for success.

How to Dress Strategically to Optimize Your Success

Girl, Your Clothes Are Talking

Adopting AI

Get Your Career Unstuck

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