Fundraising When Money Is Tight

<p><b>A NONPROFIT SURVIVAL KIT for HARD TIMES</b></p> <p>"This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."<br />—<b>Eugene R. Tempel,</b> president, Indiana University Foundation</p> <p>"Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times."<br />—<b>Ben Jealous,</b> president, NAACP</p> <p>"<i>Fundraising When Money Is Tight</i> is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."<br />—<b>Jane Wales,</b> founder, Global Philanthropy Forum, and vice president, Aspen Institute</p> <p>"This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today."<br />—<b>Mark Astarita,</b> director of fundraising, British Red Cross</p>