From Assets to Profits

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, <i>From Assets to Profits: Competing for IP Value and Return</i> provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, <i>From Assets to Profits</i> reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.