Free Ride
How the Internet is Destroying the Culture Business and How it Can Fight Back
Contenu
Do you read newspapers online? Own a kindle? Download television programmes so you can skip the adverts? What are the consequences of these activities and products for cultural businesses? Is the result inevitable cultural impoverishment? FREE RIDE asks these questions, and explores the ways in which businesses can fight back against the expectation that everything we value should be available for free. It is the essential guide to a global marketplace in transition, explaining where we are, how we got here, and what we have to do to avoid cultural meltdown.
Informations bibliographiques
septembre 2012, 320 Pages, Anglais
Random House UK
978-0-09-954928-4