<div class="raw-html-embed"> <a href="https://staempflirecht.ch/fr/schweizerische-zivilprozessordnung-art-1352-zpo-sowie-art-400408-zpo/ean-9783727222108">
 Commander aujourd'hui
</a>
: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Helps you gain a competitive edge in the world of eyecare.

Moss Gary L.: Eyecare Business

Eyecare Business

Marketing and Strategy

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: <ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

How to Pack Your Messages with Persuasive Punch

Secret Sauce

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff, and Ourselves, as We Own Less and Use More

Possessions

The brain, as the central organ of the body, plays a vital role in controlling bodily functions, enabling thought, and fostering emotions. To perform efficiently, it requires proper nourishment in the form of essential nutrients. Brain-boosting foods, rich in active ingredients such as zinc, monounsaturated fatty acids, choline, and DHA, have been shown to significantly enhance cognitive performance and memory power. Brain Foods: Nutrition to Optimize Cognitive Performance explores the science of extracting bioactive constituents from natural sources to develop innovative cognitive performance-enhancing foods. It provides insights into the packaging materials required for brain-boosting products and serves as a comprehensive guide for food technologists seeking to create novel memory-enhancing foods from indigenous resources.The book addresses critical safety and regulatory aspects, offering a global perspective on organizations and initiatives dedicated to advancing brain health through nutrition. A must-have resource for researchers, food technologists, and professionals in the field, it bridges the gap between science and application in the development of brain-boosting foods.

Nutrition to Optimize Cognitive Performance

Brain Foods

Routledge Frontiers of Criminal Justice

Current Trends and Policy Changes

Corporate Criminal Liability and Sanctions

Routledge Studies in Trust Research

Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical "must-haves" for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR through systems and algorithms as much as through managers. This book shows how trust is built-or damaged-through everyday HR decisions such as hiring, performance evaluation, rewards, development, and the handling of conflict, and why trust matters for engagement, well-being, innovation, and retention.Bringing together international authors from Europe, the United States, and Asia, the chapters combine clear conceptual frameworks with evidence from surveys, comparative analyses, and real organizational cases. The volume covers timely topics including trust in AI-supported recruitment and selection, the role of HR in cybersecurity and information security staffing, stress during digital transformation, cross-cultural and generational differences in trust, and trust in automated work environments. It also highlights risks linked to surveillance and opaque decision-making and offers practical guidance on transparency, communication, employee involvement, and responsible data use.Written for non-specialists as well as scholars, the book provides a global, future-oriented map for designing HR practices that are both effective and trustworthy in an era of rapid change.

Navigating Human Capital in the Age of Transformation

Trust and Human Resource Management

Lipid Nanoparticles-Based mRNA Delivery System offers a comprehensive exploration of lipid nanoparticles (LNPs), the most promising delivery vehicles for mRNA. The book consolidates current knowledge, identifies research gaps, and provides insights into the latest developments in LNP technologies, making it an essential resource for researchers, pharmaceutical developers, and clinicians at the forefront of mRNA therapeutics. Exploring the intricacies of LNP formulation, the book covers a wide range of topics, including the fundamental principles of lipid nanoparticles, design strategies for effective mRNA encapsulation, and the unique challenges associated with various routes of administration-such as intravenous, oral, transdermal, and intranasal delivery. The book also examines the therapeutic applications of lipid-based systems, particularly in vaccines and cancer immunotherapy, while addressing critical challenges like immunogenicity and regulatory considerations. Final sections provide a forward-looking perspective on future trends and innovations in lipid-based mRNA delivery systems, ensuring that readers are well-equipped to navigate this rapidly evolving field.

Lipid Nanoparticles-Based mRNA Delivery System

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating message effects and then goes on to present a working list of message design elements and best practice guidelines for message-focused research design and reporting. It offers an intensive examination of literature from fields including health, environmental and political communication, advertising, and marketing to investigate the content, structure, and format of persuasive messages. The authors establish a common vocabulary for message design and testing, conveying the broad applicability of message design principles.By focusing extensively on specific aspects of message content, structure, and format that can be drawn on to build persuasive messages for a variety of contexts, this book fills a critical gap in the communication science literature. This book is ideal for social science researchers engaged in persuasive message design research, scholars engaged in graduate education and their students, and practitioners who design campaigns and interventions to promote behavior change.

Persuasive Message Design

Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Critical Marketing

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

Eyecare Business

Autres titres sur ce thème