Contenu
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Informations bibliographiques
juin 2007, Anglais
PALGRAVE MACMILLAN
9780230599796