Although those born after the 1990s might never have known a time without them, payment cards and the electronic and computing networks they activate went through an explicit process of creation and adoption—a process which actively shaped these ubiquitous systems into what they are today. To understand why these systems ended up the way they did, one first needs to understand their origins, and how decisions made in their early years fundamentally shaped the way they evolved.
Electronic Value Exchange recaptures the origins of one of these systems in particular: the electronic payment network known as VISA. The book examines in detail the transformation of the VISA system from a collection of non-integrated, localized, paper-based bank credit card programs into the cooperative, global, electronic value exchange network it is today. Following an introductory chapter that sets the context, chapters adhere roughly to chronological order, building the story in a logical fashion.
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This insightful work will be of interest to researchers from a range of disciplines, from historians of technology, business and finance, to economists and sociologists, as well as the general reader. The use of academic jargon is kept to a minimum, and brief explanations are provided of useful concepts from science and technology studies for the benefit of those without a background in this field.
Dr. David L. Stearns is an adjunct lecturer in history at Seattle Pacific University, Seattle, USA. Prior to his return to academia, he was a software developer and designer for nearly twenty years.