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Molenaar Cor: e-Marketing

e-Marketing

Applications of Information Technology and the Internet within Marketing

Introduction Part 1: Developments of Marketing Introduction: An Historical Outline 1. Marketing and Strategy 2. Marketing as Concept 3. Marketing as Activity 4. Marketing Instruments 5. Direct Marketing as a Form of Marketing 6. Marketing and Internet Part 2: Impact of Information Technology on Marketing Introduction: A Buyer's Prospective 7. The Development of Mechanization 8. The Development of Information Technology Within the Organization 9. Applications of Information Technology Within Marketing Part 3: Impact of the Internet on Marketing Introduction: From Support to Strategy 10. The Development of the Internet 11. The Breakthrough of the Internet 12. The Application of the Internet Part 4: Internet Strategy Introduction: The Customer in Power 13. Developing the Internet Strategy 14. Applications of the Internet Part 5: Marketing Strategy in a Dynamic World Introduction: Orientation of Businesses 15. Marketing Orientations as Competition Model 16. Application of the Marketing Orientations 17. Changes and Choices 18. New Developments in Marketing

Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.

How to apply data to achieve measurable results

Data-Driven Marketing Strategy

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Transform Data into Insights

Advanced Marketing Analytics

Routledge Revivals

Third Edition

Gower Handbook of Purchasing Management

What Comes After Lean

The Innovation Doctrine

Use this postgraduate textbook to gain an in-depth exploration of luxury marketing, focusing on cultural heritage, consumer behaviour and modern-day strategies that define this unique sector.

Develop Innovative Marketing Strategies for Luxury Brands

Luxury Marketing

This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves. It demystifies the often ambiguous concept of executive presence (EP), offering a clear, actionable roadmap for professionals at every stage of their leadership journey. Whether you're navigating early career challenges or stepping into senior to C-Suite leadership positions, this book equips you with the tools to lead with confidence and grace.What sets this book apart is its inclusive and visual approach to executive presence. Unlike traditional leadership guides, it addresses the needs of a diverse workforce and explains EP through accessible language and memorable illustrations. It also tackles modern leadership challenges-such as building presence in virtual environments and on social media-while incorporating expert insights from fields like artificial intelligence, personal branding, and visual communication. The structured "Inform, Equip, Empower" framework ensures each chapter delivers practical strategies, reflective exercises, and real-world applications. Written by an executive presence subject matter expert (SME) and a world-renowned opera singer who, together, have built and taught professionals around the world, this book takes the most empowering view of EP to provide readers with tools they can immediately apply.This book is ideal for a wide range of readers: from early-career professionals and business students to high-potential employees and seasoned executives. Sales professionals looking to enhance their influence and anyone seeking to elevate how others perceive their leadership will also find immense value. No matter your background or career stage, this guide empowers you to develop a strong, authentic executive presence in today's dynamic business landscape.

Embodying Executive Presence to Lead with Impact

The Presence Principle

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Surviving the Competitive Environment

Strategic Brand Management

Critical Concepts in Asian Studies

Marketing in China and East Asia CC 4V

Transform your nonprofit's approach to fundraising with the power of human-centered strategies In Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact, author Tammy Zonker delivers a compelling discussion about the crossroads at which the nonprofit sector finds itself. Here, traditional fundraising approaches are no longer sufficient to tackle the complex challenges of nonprofit organizations and the communities they serve. This book helps fundraisers, nonprofit leaders, and advocates find common ground by uniting around shared values and focusing on human-centered practices that empower communities and build genuine connections. The value of Calling All Heroes lies in its unique mix of donor-centered and community-centered models. It offers practical guidance to enhance nonprofit impact through genuine relationship-building. By embracing these strategies, readers can work towards a future where every mission is fully funded, and communities thrive. Inside the book: <ul> <li>Discover innovative fundraising strategies that unite donor and community objectives</li> <li>Learn how to build and sustain genuine connections in the nonprofit sector</li> <li>Empower your team with the tools to achieve ambitious fundraising goals</li> </ul> Calling All Heroes is an essential read for fundraisers, nonprofit and community leaders, volunteers, and advocates who are eager to make a real difference. By leveraging a human-centered approach, this book equips readers with the inspiration and strategies needed to transform their communities for the better.

Combining the Best of Donor- Centered and Community-Centered Fundraising for Greater Impact

Calling All Heroes

Nature-Based Solutions to 21st Century Challenges

Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.

How to Harness the Value of Trust in Your Brand

Trusted Advertising

e-Marketing

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