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Digital Business

Digital Business

Navigating the Digital Landscape and Thriving in the Digital Economy

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This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics.

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août 2025, env. 286 Pages, Anglais
Taylor and Francis
978-1-032-67243-4

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