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Designing for Behavior Change

Applying Psychology and Behavioral Economics
Livre (broché)75.00 CHF
disponible de suite

Contenu

"In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness"--Publisher marketing.

Informations bibliographiques

juillet 2020, Anglais
O'Reilly
978-1-4920-5603-4

Mots-clés

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