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Decoding Ad Culture

Television Commercials and Broadcast Regulations in Bangladesh

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This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

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septembre 2024, Anglais
Ingram Publishers Services
978-1-6669-4316-0

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