Cross-Cultural Aspects of Tourism and Hospitality
Cross-Cultural Aspects of Tourism and Hospitality
A Services Marketing and Management Perspective
De:Koc, Erdogan
Contenu
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
Informations bibliographiques
août 2025, env. 398 pages, Anglais
Taylor and Francis
978-1-032-98900-6