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Communicating India’s Soft Power

Communicating India’s Soft Power

Buddha to Bollywood

Contenu

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

Informations bibliographiques

octobre 2013, 227 pages, Palgrave Macmillan Series in Global Public Diplomacy, Anglais
Springer Nature EN
978-1-137-02788-7

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