Commercial Nationalism
Commercial Nationalism
Selling the Nation and Nationalizing the Sell
Contenu
This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Informations bibliographiques
février 2016, 216 pages, Palgrave Studies in Communication for Social Change, Anglais
PALGRAVE MACMILLAN
9781137500991