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Rogers Danny: Campaigns That Shook the
World

Campaigns That Shook the World

The Evolution of Public Relations

This book explores layout in the broadest sense. As a fundamental aspect of graphic design in all its forms, you need to understand the basic principles in order to create effective designs whatever the medium or format - and with the basics mastered, you can develop your own styles and approaches. This book gives you all the tools to become an expert in using and designing layouts that work well. - Exploring sizing, grids, orientation and balance - Working with hierarchies, proportion and alignment - Understanding industry standards and measurements This new edition brings you even more on designing for digital and mobile, as well as brand new workshops with downloadable assets for you to use in your own layouts. More real-world examples show works-in-progress from international designers, alongside more theory throughout to support your design choices. Combining historical examples and the latest innovative styles along with practical guidance, interviews and helpful downloads, this is essential reading for students of graphic and visual communication design.

The Layout Book

Creating Success

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritizing tasks and managing your time effectively.

Simple Ways to Take Control, Save Time and Work More Efficiently

How to Organize Yourself

A Cultural History of Mainstream Emo

Tell All Your Friends

Routledge Contemporary Southeast Asia Series

This book demonstrates how social policy in Singapore has in fact been a key part of a larger overall project in state building and economic growth undertaken by Singapore's ruling People's Action Party.

Social Policy, State Making and the Quest for Economic Success

Social Engineering in Singapore

This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice

Routledge Contemporary Russia and Eastern Europe Series

This book argues that although Soviet ideology did not accept the principle of biologically based racial inferiority, aspired to achieve equality for all citizens under socialist internationalism and regarded "race" as a concept formulated by modern capitalism, nevertheless Soviet films that addressed issues of "race" still exposed their authors' views. Moreover, the book contends that these views made a significant contribution to popular perceptions and to the gradual rise of "white supremacy" thinking in the late Soviet period, with such thinking being now very widely held in post-Soviet, contemporary Russia. The book discusses a wide range of films including films about Africa, Africans and Afro-Americans, explores in detail the Soviet social construction of race, gender and identity and contrasts this with the development of racial thinking in the Western world. The book's rich and subtle analysis shows how Soviet cine-culture in a variety of popular genres, from adventure films to biopics and political drama, re-articulated meanings of "race" through allegedly anti-racist imageries of "blackness" and "whiteness".

Blackness and Race in Soviet Cinema

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.

Take Your Business from Invisible to Unstoppable

The PR Bootcamp

Routledge Series for Creative Teaching and Learning in Anthropology

Branding Gandhi renews attention to thinking about our relationship with stuff through Gandhi's politics, his image, his things, and the history of branding Gandhi.

Branding Gandhi

Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations--whether improving health, increasing wealth, developing wisdom, or finding purpose. These aspirations speak to our customers' greatest desires, their dreams for the future, and their conceptions of who they are and who they strive to be.In this book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain competitive advantage in the market. Using examples from organizations across industries, including Noom, Eataly, Burning Man, the US Army, and Texas State Technical College, Pine provides practical, proven frameworks for organizations to design, create, and guide transformation offerings that help customers reach their greatest aspirations and flourish.

Guiding Customers to Achieve Their Aspirations

The Transformation Economy

The Fashion Book is designed to be a one-stop textbook and reference for students of fashion and textile studies in the English-speaking world. This inter-disciplinary introduction to theories, debates, methodologies and case studies in fashion studies will suit students in degrees, modules and majors including cultural studies, art, communications/media, cultural geography, anthropology and cultural history.

The Fashion Studies Book

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. You'll discover: - What makes up a brand identity - How to create guidelines for in-house and external partners - The challenges and benefits of defining and targeting specific audiences &gt;With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

An introduction to branding

More Than A Name

On Photography and Social Media

The Social Photo

Campaigns That Shook the World

Informations bibliographiques

Mots-clés

Informations bibliographiques

Mots-clés

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