Business Cases
Business Cases
Internationalisation Strategies in Global Player Companies
Publié par:Patrick Siegfried
Contenu
These case studies are written from students at the Universities of Applied Sciences Mannheim (No. 1-10) and Offenburg (No. 11-13) as part of the course "e;International Management"e; and "e;International Trade"e;. In these case studies of international companies their development orientation are presented. Subsequently, the market situation, as well as the strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.
Informations bibliographiques
octobre 2014, 245 pages, Anglais
AKADEMISCHE VERLAGSGEMEINSCHAFT MÜNCHEN
9783960913535