Building Secondary Brand Associations through Corporate Social Responsibility

Submitted Assignment from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Northampton (Amity Global Institute, Singapore), course: BA (Hons) Business Studies, language: English, abstract: The review of the literature analyses many unique insights from academic literature. 1) The core factors upon which CSR effects should be measured. 2) The link of CSR to tangible business practises. 3) The kind of CSR activities that are more effective than others. 4) How CSR can be driven by commitment of internal staff and stakeholders. 5) How CSR can enhance employer brand value.