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Gesamtkatalog

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This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selecta

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Neha Zaidi

Mohit Maurya

Simon Grima

Pallavi Tyagi

Building AI Driven Marketing Capabilities

Understand Customer Needs and Deliver Value Through AI

Chapter 1: Case Study: Using Social Media for improving Customer Engagement.- Chapter 2: Applying AI for Product Life Cycle Management.- Chapter 3: Empowering Customer Experience with AI Tools and Technologies.- Chapter 4: Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials.- Chapter 5: AI-Based Decisive Model for Customer Segmentation in Fashion Industry.- Chapter 6: Analyzing customer satisfaction of hotel booking applications: A Sentimental Analysis approach.- Chapter 7: Internet Trends and Customer Sentiment Analysis on Different Online Platforms.- Chapter 8: Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing.- Chapter 9: Potential Roles for Cyber-Ethical Awareness, Artificial Intelligence and Chatbot Technologies Among Students..- Chapter 10: Content Generated by Netflix: Scoping Review and Analysis.- Chapter 11: Unveiling AI's Ethical Impact in Marketing Through Social Media's Darker Influences.- Chapter 12: Strategic Insights through Customer Value Modelling: Unveiling the Key Drivers of Customer Success.- Chapter 13: Exploration of Artificial Intelligence (AI) in Banking Sector: A Bibliometric Analysis.- Chapter 14: Developing a Marketing Strategy While Maintaining Focus on Customer Value.- Chapter 15: Boom of Artificial Intelligence in food industry.- Chapter 16: Unlocking Emotional Intelligence with AI Marketing: Connecting Brands to Hearts.&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;

Connected Diagnoses: IoT, Healthcare, and Digital Forensics investigates the complex intersection of IoT, healthcare, and digital forensics. This book explores the intricate relationships between these fields, with a focus on cybersecurity, patient data ethics, and challenges in IoT investigations. This book advances knowledge on leveraging IoT securely to enhance patient care and digital forensic analysis, providing significant insights from experts along with practical guidance for those operating at the crossroads of these critical disciplines. The book helps professionals grasp, adapt to, and capitalize on the interconnected nature of emerging technologies to ensure ethics, security, and safety. It is a comprehensive resource that benefits researchers and practitioners seeking to understand the convergence of medical technology, interconnected devices, and digital forensics.

IoT, Healthcare, and Digital Forensics

Connected Diagnoses

Advances in Nonlinear Dynamical Systems and Robotics (ANDC)

Swarm Robotics Solutions for National Security and Marine Forensics explores the cutting-edge applications of swarm robotics in safeguarding national security and advancing marine forensics. This book delves into the innovative use of collaborative robotic systems inspired by nature, where multiple autonomous agents work together seamlessly to address complex challenges. From enhancing surveillance and reconnaissance capabilities for national defence to revolutionizing marine forensic investigations, this comprehensive guide highlights the transformative impact of swarm robotics on critical domains. A must-read for researchers, practitioners, and enthusiasts in robotics, artificial intelligence, and security, this book illuminates the future possibilities of swarm robotics in shaping a safer and more secure world.

Swarm Robotics Solutions for National Security and Marine Forensics

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate storytelling for branding, with a particular focus on Africa and the opportunities in that region to use storytelling to build a brand. Adopting a multi-stakeholder approach, the book covers the theories related to corporate storytelling for branding, how to evaluate the approaches and envisioning the future.
&nbsp;
This book also addresses the challenges faced by African economies in achieving sustainable development goals and how corporate storytelling can help overcome these challenges. By adopting a multi-stakeholder perspective encompassing the role of national governments, companies and consumers, this work provides an integrated perspective that will be valuable to the understanding of this important topic.
&nbsp;
Brighton Nyagadza is a Lecturer in Digital Marketing and Deputy Unit of Assessment Lead (Business &amp; Management Studies) at York St. John University, London, UK. He is a CABS (UK) Certified Business and Management Educator (CMBE) who holds a Ph.D in Marketing. In addition, Brighton is a Fellow of the Academy of Marketing Science, USA.

The New Art and Science of Compelling Corporate Communication

Corporate Storytelling for Branding

Artificial Intelligence and Machine Learning for Safety-Critical Systems: A Comprehensive Guide provides engineers and system designers who are exploring the application of AI/ML methods for safety-critical systems with a dedicated resource capturing the challenges and mitigation strategies involved in designing such systems. Divided into nine sections, the book covers the most important applications of safety-critical systems, helping readers understand how related problems are being solved in different domains/problem settings. The goal of this book is to help ensure that AI-based critical systems better utilize resources, avoid failures, and increase system safety and public safety. The authors present ML techniques in safety-critical systems across multiple domains, including pattern recognition, image processing, edge computing, Internet of Things (IoT), encryption, hardware accelerators, and many others. These applications help readers understand the many challenges that need to be addressed in order to increase the deployment of ML models in critical systems. In addition, the book shows how to improve public trust in ML systems by providing explainable model outputs rather than treating the system as a black box for which the outputs are difficult to explain. Finally, the authors demonstrate how to meet legal certification and regulatory requirements for the appropriate ML models.

A Comprehensive Guide

Artificial Intelligence and Machine Learning for Safety-Critical Systems

Why Change Is Hard and How We Can Achieve It

New Beginnings

Manage the complexity of AI in any organization with this actionable guide to operationalizing AI governance, navigating regulatory challenges and future-proofing systems.

Building a Program for Strategy and Oversight

Practical AI Governance

Enhancing Reflective Teaching in Higher Education

Redefining Teaching and Learning

GenAI in Higher Education

A How-To Guide for Implementation and Management

AI for Public Relations

Depending on who you ask, artificial intelligence is our salvation or our doom; an overhyped, bigoted artist or the ticket to immortality and utopian abundance; just another tech fad or the last invention we need ever make. The AI discourse is confusing, messy, and frustrating. But the technology — and our response to it — will shape the future, whether or not we’re part of the conversation.
Obsolete is&nbsp;for those who are interested in learning more about AI, but unsure of where to start and who to believe. They may feel intimidated by the technical jargon, put off by dry and abstract prose, or skeptical of the loudest voices on the issue (like Elon Musk and Sam Altman). Obsolete will introduce readers to the basics of AI, the idea that it could lead to human extinction, the roiling three-sided debate surrounding extinction fears, and the people and companies trying to build artificial general intelligence (AGI) — that which can outwit humans across the board. The book will grapple with the core arguments animating the AI debates, which are, by turns, uncritically parroted and unduly dismissed. It will also cut through industry hype while seriously entertaining the implications of AGI.
The risk that AGI could result in our extinction is being recognized by a significant and growing number of leading AI researchers, industrialists, and policymakers, along with the wider public. Existential risk from AI has been explored in other books, but Obsolete will be the first to center its analysis on how both capitalist and great power competition make AI more dangerous.
Obsolete will also tackle questions like: Can machines actually outsmart humanity? If so, when could that happen? If AGI is possible, is it inevitable? Why are people trying to build a technology they claim could end the world? Is the idea of AI-driven extinction the product of a big tech conspiracy aiming to hype the technology and control its regulation? Why has the left mostly ignored or dismissed existential risk from AI? Why do some powerful techies welcome human extinction? How could AI enable stable authoritarian regimes? How could killer robots reshape war and the balance of power? What do China and the US want from AI? And why has it become the front line of their brewing Cold War? And finally: What can and should the left do about it?

Power, Profit, And The Race For Machine Superintelligence

Obsolete

Jensen Huang, Nvidia, and the World’s Most Coveted Microchip

The Thinking Machine

Discover how to use AI confidently, responsibly and ethically as an HR practitioner with this practical jargon-free guide.

Understand How to Use Artificial Intelligence in Your HR Role

AI for People Professionals

Petroleum Production Engineering with Data Science

Ultrasonic Measurement and Characterization of Liquid-Particle Flow

Building AI Driven Marketing Capabilities

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