Brand Aesthetics
De:
G. MazzalovoExplores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
juillet 2012, Anglais
PALGRAVE MACMILLAN
9781137025609
PALGRAVE MACMILLAN
9781137025609

