Big Social Mobile
How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
De:
D. GiannettoBig Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
janvier 2015, 256 pages, Anglais
PALGRAVE MACMILLAN
9781137410405
PALGRAVE MACMILLAN
9781137410405

