Big Data, Big Innovation

<b>A practical guide to leveraging your data to spur innovation and growth</b> <p>Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In <i>Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics</i>, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.</p> <p><i>Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics</i> details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.</p> <ul> <li>Build an effective analytics team, and empower them with the right tools</li> <li>Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible</li> <li>Identify data collection and analysis opportunities and implement action plans</li> <li>Design the platform that suits your company's current and future needs</li> <li>Quantify performance with statistics, programming, and research for a more complete picture of operations</li> </ul> <p>Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, <i>Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics</i> can show you how to use what you already have and acquire what you need to succeed.</p>