Beyond Viral

<b>Promote your product using the most visceral form of social media-online video</b> <p>Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. <i>Beyond Viral</i> gives you the tools and tricks to successfully use online video to reach your business goals.</p> <ul> <li>Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians</li> <li>Foreword by veteran vlogger David Meerman Scott</li> <li>First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting</li> <li>Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making</li> </ul> <p>Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by <i>Beyond Viral</i>.</p>