Automotive Management
Navigating the next decade of auto industry transformation
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
avril 2013, env. 268 pages, Anglais
De Gruyter Oldenbourg
978-3-486-72332-8
De Gruyter Oldenbourg
978-3-486-72332-8