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Augmenting Public Relations

Augmenting Public Relations

An Introduction to AI and Other Technologies for PR

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Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.

Informations bibliographiques

octobre 2024, 178 Pages, Anglais
Taylor and Francis
978-1-03-283132-9

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