Augmented Reality and Virtual Reality

<p>This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented&nbsp;Reality&nbsp;and Virtual Reality Conference,&nbsp;held in online&nbsp;in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education,&nbsp;health care, tourism, events, fashion, entertainment, retail and the gaming industry.</p>The&nbsp;book&nbsp;is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.<p></p><p></p><p></p>