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Appraisal and the Transcreation of Marketing Texts
Appraisal and the Transcreation of Marketing Texts
Persuasion in Chinese and English
Contenu
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
Informations bibliographiques
mai 2025, env. 200 pages, Routledge Advances in Translation and Interpreting Studies, Anglais
Taylor and Francis
978-1-032-26936-8
Sommaire
Mots-clés
Contenu
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
Informations bibliographiques
mai 2025, env. 200 pages, Routledge Advances in Translation and Interpreting Studies, Anglais
Taylor and Francis
978-1-032-26936-8