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All the Brains in the Business

The Engendered Brain in the 21st Century Organisation

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<p>The power of gender difference,<i>&nbsp;not&nbsp;</i>gender equality, is a secret source for success. Some smart businesses are starting to wake up to this fact. This book explores why and how.</p><p>Properly valuing brain gender diversity in the workplace&nbsp;is&nbsp;one of the biggest&nbsp;and largely&nbsp;untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it.&nbsp;</p>Modern&nbsp;research shows&nbsp;that there&nbsp;<i>are</i><b>&nbsp;</b>gender-based differences in the brain – it’s just not as simple as a binary between a ‘male brain’ and ‘female brain’. In fact, our brains are like a mosaic where many of the tiles are available in thousands of shades on a spectrum between pink&nbsp;and blue. The problem is that our workplaces tend to be governed by structures, processes and cultures that are&nbsp;practically&nbsp;pure blue.&nbsp;All the&nbsp;brains in the business&nbsp;that are elsewhere on the spectrum&nbsp;cannot thrive as they might,&nbsp;so&nbsp;sources of productivity, creativity and agility go untapped.&nbsp;<p></p>Anyone who manages people needs to understand how the brain works and the impact it has on how people work together as teams. Anyone who wants to unlock the talent and productivity of&nbsp;all&nbsp;of their people needs to understand how recent findings around male- and female-type brains should shape the way they manage.&nbsp;<p></p><p>Leading applied neuroscientists&nbsp;and international corporate coaches Kate Lanz and&nbsp;Paul Brown&nbsp;show you why and how&nbsp;to access&nbsp;all&nbsp;the brains in your business.</p>

Informations bibliographiques

novembre 2019, The Neuroscience of Business, Anglais
PALGRAVE MACMILLAN
9783030221539

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