A Philosophy of Communication of Social Media Influencer Marketing
The Banality of the Social
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
novembre 2023, env. 202 pages, relié, Integrated Marketing Communication, Anglais
Ingram Publishers Services
978-1-6669-2078-9
Ingram Publishers Services
978-1-6669-2078-9