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Maleki Tehrani M: 101 Dynamic Sparks for
Social Media Content

101 Dynamic Sparks for Social Media Content

Routledge Studies in Marketing

This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It identifies key gaps in existing research and offers new directions for future exploration. With a focus on the capabilities required for successful exporting, the book develops a unified perspective on this fragmented yet critical area of study. Readers will gain a deep understanding of SMEs' internationalization processes, the challenges resource-constrained exporting SMEs face in global markets, and the MCs essential for their success. The book explores the definitions, taxonomies and operationalizations of MCs, presenting a novel taxonomy that synthesizes diverse perspectives. Research findings provide insights into specific MCs, their antecedents, and their performance implications for exporting SMEs. Additionally, it highlights emerging themes and provides actionable directions for future research. This book will serve as an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies. It will also be relevant for scholars applying resource-based view (RBV), dynamic capabilities, internationalization theories, and systematic review methods.

Marketing Capabilities of Exporting SMEs

International Competitiveness and Global Markets

**THE INSTANT NUMBER 1 SUNDAY TIMES BESTSELLER** What's stopping you from achieving the success you've always wanted? From growing up in a South London council estate to selling his first business for many millions before he was 30, Timo Armoo didn't dream of success, he made it happen. Being extraordinary, he proves, really is possible no matter where you start. In What's Stopping You?, Timo shares the real secrets to overcoming fear, self-doubt, and negative thinking. Forget motivational fluff. This is a practical, step-by-step manual for getting yourself to finally do the things you've always wanted to do. Inside, you'll learn how to: - Change the story you tell yourself - Build a network from scratch - Harness fear as fuel - Manage your internal scorecard Through 11 powerful mindset hacks, which Timo calls cheatcodes for success, he shows you how to unlock your potential, rewire your mindset, and discover the independence, wealth and freedom of your dreams.

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Applied Marketing Science / Angewandte Marketingforschung

.Aufgrund ihrer Beliebtheit nutzen immer mehr Unternehmen Unboxing-Videos – definiert als öffentlich verfügbare audiovisuelle Medien, die den Prozess des Auspackens eines Produktes in den Fokus rücken – als Teil ihrer Online-Influencer-Marketingstrategie. Die Frage, wie Unboxing-Videos optimal gestaltet werden sollten, um effektiv zu sein ist bisher ungeklärt. Auf der Grundlage des Uses-and-Gratifications-Ansatzes sowie einer qualitativen Befragung, einer Feldstudie mit Mehrebenenmodell unter Verwendung realer Daten der Plattform YouTube, sowie einer Online-Experimentalstudie wird diese Frage beantwortet und es werden Implikationen für die Marketingpraxis und -forschung ausgesprochen.

Ein Mixed-Methods-Ansatz

Die Effektivität von Unboxing-Videos

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.Roshan Panditharathna
 is an academic professional with a wealth of experience in pedagogy and research in the UK. He currently serves as a Lecturer in Marketing at the Westminster Business School and concurrently holds the position of Director of PhD Studies at the University of Bolton, where his responsibilities encompass the mentorship and oversight of PhD candidates. His research primarily revolves around AI implications in marketing, robotic service quality and value co-creation in the digital age.
 Denis Hyams-Ssekasi
 is a Director of Studies and DBA Programme Leader at the University of Bolton, UK. He has developed and delivered modules in different disciplines to both undergraduate and postgraduate and offers training and consultancy to start-up businesses, especially in developing countries. He is the co-Editor Experiential Learning for Entrepreneurship (Palgrave Macmillan, 2018) and Entrepreneurship and Change (Palgrave Macmillan, 2022). &nbsp;
 David Bamber
 is Professor of Marketing Research and Director of PhD Studies at the Institute of Management, University of Bolton. He has published over 100 peer reviewed journal articles on the subject. He is an educational psychologist with over 40 years teaching and learning practice under his belt. Previously he has worked with Salford University, Liverpool Hope University, Canterbury Christ Church University, York St John University and many other leading universities in the UK.

Strategies for Growth in a Competitive Consumer Landscape

Contemporary Marketing Solutions

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies.While markets, technologies, and media channels have transformed rapidly, the human mind that buys, chooses, and connects has remained fundamentally the same. By introducing an evolutionary approach to marketing, the book argues that effective marketing works not by manipulating desire, but by aligning brands with deep, enduring human needs. Structured around ten major product categories-including food, fashion, health, home, play, technology, transport, and finance-the book shows how everyday consumption reflects primal drives related to survival, belonging, status, attraction, care, and learning. These insights are organised through the PRIMAL framework, a practical strategic tool designed to help marketers diagnose what truly motivates their audiences and translate insight into clear positioning, storytelling, and brand decisions.Written primarily for marketing practitioners, brand leaders, and strategists, and supported by examples suitable for students and educators, the book bridges theory and application. Readers will gain a powerful lens for understanding consumer behaviour, sharpening brand strategy, and future-proofing marketing decisions by grounding innovation in timeless human psychology.

Evolutionary Secrets for Higher-Impact Marketing Strategies

Primal Marketing

Palgrave Studies in the History of Economic Thought

Is consumer society a vehicle for progress? Or is it a detour leading us away from the path to the good life? To what extent is consumer society a relevant object of analysis, after all? Today, these questions are central to the debate on the dynamics of capitalism and their impact on human well-being. Yet they are by no means exclusive to our time. This book traces the history of economic thought on consumer society from the late eighteenth century to the present day. It explores the ambivalence of classical political economists and Marx towards the world of consumption. It narrates the making of an intellectual battlefield between rival views of consumer society during the period 1870-1945 and the head-on clash that took place between those views during the decades after the Second World War. How these debates reemerged following the end of the Cold War and the Global Financial Crisis is also covered.

This is the story of how economists debated consumer society and how that debate was shaped by another fundamental discussion: how economists should conduct their research and what kind of relationships they should maintain with other social sciences and the humanities. It will be relevant to students and researchers interested in the history of economic thought and political economy.

Consumption and Well-Being in the History of Economic Thought

Consumer Society and the Economists

In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.

Understanding Consumers and Communication in the Digital Age

Digital Brand Management

Business and Management (R0)

Brighton Nyagadza

Opportunities, Challenges and Transformative Futures

Digital Marketing in Africa

A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound impact on modern human interaction."...an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." -- The EconomistOver 160 billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous--and even so addictive? How did this seemingly ordinary social media icon go from such a small and unassuming invention to something so intuitive and universally understood that it has scaled well beyond its original intent?This is the story of the like button and how it changed our lives. In Like, bestselling author and renowned strategy expert Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and one of the originators of the like button--take readers on a quest to uncover the origins of the thumbs-up gesture, how it became an icon on social media, and what's behind its power.Through insights from key players, including the founders of Yelp, PayPal, YouTube, Twitter, LinkedIn, Gmail, and FriendFeed, you'll hear firsthand the disorderly, serendipitous process from which the like button was born. It's a story that starts with a simple thumbs-up cartoon but ends up with surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.But this is much more than the origin story of the like button. Drawing on business and innovation theory, evolutionary biology, social psychology, neuroscience, and other human-centered disciplines, this deeply researched book offers smart and unexpected insights into how this little icon changed our world--and all of us in the process.

The Button That Changed the World

Like

Why, despite decades of warnings and solutions, does unsustainable consumption still persist? What keeps societies locked into business as usual even when the consequences are clear? This book contends that part of the answer lies in the myths we adhere to - powerful narratives that normalise the status quo, limit imagination and delay the transition to sustainability.Gathering leading scholars from various disciplines, this book examines 12 of the most widespread myths about sustainable consumption - from the belief that information provision, small individual actions or technological fixes will deliver sustainability to the faith in economic growth as the goal of societal development and the idea that consumer demand drives sustainability. Each chapter explores the origin of a specific myth, details its environmental and social impacts and presents evidence-based counterarguments. Chapters also move beyond critique by offering practical strategies, policy and business implications and inspiring real-world examples, illustrating how alternative pathways can be implemented in practice. Collectively, the chapters reveal how myths endure through cultural resonance, institutional embedding, daily practices and political interests, while also providing a clear and applicable framework for diagnosing myths, debating them and designing alternatives. The book underscores recurring barriers to change but highlights leverage points and opportunities for transformation.This volume will benefit researchers, students, policymakers, business leaders and engaged citizens seeking to understand why simplistic solutions fall short and how sufficiency, justice and systemic change can foster more sustainable ways of living within planetary boundaries. It ultimately empowers readers to rethink taken-for-granted assumptions and help accelerate sustainability transformations.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.

Myths about Sustainable Consumption: Dispelled

101 Dynamic Sparks for Social Media Content

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