Tourism and Easternisation

<p class="MsoNormal"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">This book critically discusses on epoch of &ldquo;Asian century&rdquo; through Asia&rsquo;s dominance in economic, political and demographic dividend. The major themes include Asianisation, Asianism,&nbsp;</span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Asia&rsquo;s</span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">eventful rise</span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">, </span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Asian </span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">culture and </span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">philosophy</span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">, </span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Asia </span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">&ndash; The </span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">global host</span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">, Decolonial Asia and tourism. Furthermore, it discusses Asian tourism and regional integration and geopolitics, Arabian peninsula&rsquo;s economic boom beyond petrodollar, the BTS and K Pop wave in </span></span><span style="mso-bookmark: _Hlk188437786;"><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">South Korean tourism and the Asian multimodal infrastructure developments in the Asian century.</span></span></p> <p class="MsoNormal"><span style="mso-bookmark: _Hlk188437786;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">&nbsp;</span></span><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">It makes a profound academic contribution by offering a comprehensive and interdisciplinary exploration of the evolving relationship between Easternisation and the tourism industry. By delving into in-depth case studies and empirical analyses of various Asian destinations, the book presents concrete evidence of how Easternisation transforms tourism practices and experiences across the continent. Overall, this book is a groundbreaking work that enhances the academic discourse in tourism studies and provides valuable insights for policymakers, industry practitioners, and researchers.</span></p>