Small Enterprise Marketing

<p>This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. </p> <p></p> <p>The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. </p> <p></p> <p>The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed. </p>