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Raimon Samsó

La Era de los Expertos

Vende talento, ingresa dinero

Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the 10Ks of personal branding: •Know thyself •Know what you want to be known for •Know how to be consistent •Know how to accept failure as part of building your personal brand •Know how to communicate your personal brand attributes •Know how to create your own opportunities •Know and master the art of connection •Know that silence is not an option •Know your expectations, not your limitations •Know why you are doing what you are doing today and how it will shape where you are headed tomorrowThese principles can change your life, give you focus, propel your career, and take you to a much greater place.

Kaplan Mobray

Create a Better You

The 10Ks of Personal Branding

&lt;p&gt;The business start-up environment is an ever-growing culture. There are start-up incubators, large and small events around the world helping these new entrepreneurs get started. And within each one, there is one thing that is front and center of all their activities, education and development assistance, and funding angel excitement-the Pitch.&lt;/p&gt; &lt;p&gt;The pitch is a must, whether you're a team member or somebody hired. The pitch must represent your company and product or service. The emphasis behind the pitch is that it gets you exposure, team members, and of course, funding. Funding angels are invited to an open showcase of new ideas, start-ups, and entrepreneurs hoping to find a winning ticket.&lt;/p&gt; &lt;p&gt;If by representing your idea, product, service, and company can possibly get you all this through a pitch, then it ought to be in the top three important aspects of your business, especially for start-ups and early-stage companies.&lt;/p&gt; &lt;p&gt;Pitchersize puts the emphasis on the importance of the pitch and its real power. And in doing so, Pitchersize offers the perfect set of tools to develop the perfect pitch to represent your idea, company, product, and service. Pitchersize helps you to understand and create the pitch that raises your potential and possibilities for achieving what you want. Learn to pitch with professionalism, presence, and pizzazz.&lt;/p&gt; &lt;p&gt;Win the pitch by winning the people.&lt;/p&gt;

Dean A. DiNardi

Working out the Perfect Pitch

Pitchersize

Praise for Master the Media to Attract Your Ideal Clients&lt;br /&gt; &lt;br /&gt; "This book is a marketing masterpiece. It should be required reading for all financial professionals."&lt;br /&gt; -Janine Wertheim, Chief Marketing Officer Securities America, Inc.&lt;br /&gt; &lt;br /&gt; "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"&lt;br /&gt; -Harold Evensky, CFP author, Wealth Management&lt;br /&gt; &lt;br /&gt; "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"&lt;br /&gt; -Brian Tracy, President, Brian Tracy International author, Create Your Own Future&lt;br /&gt; &lt;br /&gt; "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."&lt;br /&gt; -Gail S. Waisanen, CLU, Editor, Life Insurance Selling&lt;br /&gt; &lt;br /&gt; "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."&lt;br /&gt; -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

Derrick Kinney

A Personal Marketing System for Financial Professionals

Master the Media to Attract Your Ideal Clients

“Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections … in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!”— Len Schlesinger President, Babson Collegeformer Vice Chairman and COO, Limited Brands“A retail brand is built from the cumulative effects of its shoppers’ experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers’ experiences into future buyers.”— Pat Conroy Vice Chairman, Deloitte LLP&amp; Consumer Products Practice Leader“Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth.”— Thomas H. Davenport President’s Distinguished Professor,Babson College &amp; Author of Competing on Analytics andAnalytics at Work

Mark Ryski

The Last Great Retail Metric

Conversion

The Art of Wholesaling Properties: How to Buy and Sell Real Estate without Cash or Credit distills the experiences of two of the nations largest real estate wholesalers who, all told, have flipped over one thousand homes. Aram Shah and Alex Virelles present a step-by-step guide that explains how others may replicate their proven methods in their own wholesaling ventures.Reading this book will give investors the A-to-Z insights they need for cashing in on the fastest and most profitable ways to flip paper in the real estate market. Moving along a strategic step at a time, The Art of Wholesaling Properties explains how to  make offers that actually get accepted;  find hidden, motivated sellers;  use a real estate agent to find gold mines through the MLS;  build a strong list of cash buyers;  negotiate with sellers using proven and tested scripts;  assign or double close on properties;  master the A-B, B-C transaction;  deploy a team and put the business on autopilot; and  achieve financial freedom without using cash or credit!If you find the prospects of making money exciting, if you get the feeling there is wealth hidden in the real estate market in your community, and if you desire to learn demonstrably successful techniques to apply in your own ventures, then The Art of Wholesaling Properties: How to Buy and Sell Real Estate without Cash or Credit will give you the guidance and education you need to begin wholesaling homes and generating profits without using your own cash or credit.

Alex Virelles

Aram Shah

How to Buy and Sell Real Estate Without Cash or Credit

The Art of Wholesaling Properties

ENSAYO

La gran crisis financiera tuvo efectos catastróficos en la economía global y tomó completamente por sorpresa a los economistas convencionales. Muchos comentaristas destacados declararon poco antes de la crisis que se había encontrado la receta mágica para la estabilidad eterna. Menos de un año después, se produjo la mayor crisis económica desde que estalló la Gran Depresión. En este libro explosivo, Steve Keen, uno de los pocos economistas que anticipó el colapso, muestra por qué los autodeclarados expertos estaban equivocados y cómo los niveles cada vez mayores de deuda privada hacen que otra crisis financiera sea casi inevitable a menos que los políticos aborden la dinámica real que causa inestabilidad financiera. También identifica las economías que se han convertido en 'Los muertos vivientes de la deuda' y las que están a continuación, incluidas Australia, Bélgica, China, Canadá y Corea del Sur.

Steve Keen

¿Podemos evitar otra crisis financiera?

Aplicar las tecnicas de refinado de los aceites, operando con seguridad los equipos, para conseguir la calidad requerida en la refineria. Identificar las etapas de procesado, las infraestructuras y realizar operaciones de preparacion y mantenimiento de primer nivel de los equipos de produccion de una refineria para el refinado de aceites de oliva. Reconocer las operaciones de la refineria para asegurar el procesamiento del producto final desde paneles centrales. Desarrollar los metodos de analisis adecuados para comprobar los resultados de las muestras tomadas durante el proceso productivo de la refineria. Aplicar las medidas de proteccion, segun lo establecido, para garantizar la seguridad durante el proceso en la refineria. Identificar las etapas de buena gestion de los residuos y los vertidos generados en la actividad de la refineria, verificando que se realiza de acuerdo a la normativa ambiental. Ebook ajustado al certificado de profesionaliad de obtencion de aceites de oliva.

Rosa Cecilia Ojeda González

Obtención de aceites de oliva refinados. INAK0109

"If you want to propel your success and dreams to realization, read &lt;i&gt;Kick Start Your Success&lt;/i&gt;."&lt;br /&gt; —Mark Victor Hansen, cocreator, #1 &lt;i&gt;New York Times&lt;/i&gt; bestselling series &lt;i&gt;Chicken Soup for the Soul&lt;/i&gt; and coauthor of &lt;i&gt;The One Minute Millionaire&lt;/i&gt;  &lt;p&gt;"Timeless wisdom presented in an extremely readable manner."&lt;br /&gt; —Jay Conrad Levinson, author of the &lt;i&gt;Guerrilla Marketing&lt;/i&gt; series of books&lt;/p&gt; &lt;p&gt;"A wonderful little book filled with simple, transformational wisdom that will reshape all aspects of your life and work. You owe it to yourself to read &lt;i&gt;Kick Start Your Success&lt;/i&gt;."&lt;br /&gt; —Dr. Joe Rubino, bestselling author and CEO of CenterForPersonalReinvention.com&lt;/p&gt; &lt;p&gt;"I was lost. I knew I had an idea that would work but didn't know how to present it to the market. &lt;i&gt;Kick Start Your Success&lt;/i&gt; allowed me to put my thoughts down in a concise way and discover an entertaining way to make them a reality."&lt;br /&gt; —Anne Patrick, television executive&lt;/p&gt;

Romanus Wolter

Four Powerful Steps to Get What You Want Out of Your Life, Career, and Business

Kick Start Your Success

Hoods are informal groups and formal organizations that can create synergies and help us achieve more than we could on our own.A hood is an apt metaphor as it suggests that organizations arent always simple and nice. Theyre compiled of teams that should be working in synchronicity, with direction, and in harmony for the benefit of stakeholders. Leading these hoods, however, isnt so simple as leaders must do more than obtain consensus; they must get people excited about executing a strategy, innovating with constant improvement, and adding value.Veteran business executive Bob Sutton shares lessons and strategies so you can: make individual team members better at what they do; eliminate dysfunction that can hurt operating results; back up your business vision with strategy; and empower people to operate within clear boundaries.The author also highlights ways to improve systems and processes, brand management techniques, navigating succession, business culture, and how to keep team members engaged.Whether you are just starting out as a leader or have been on your journey for many years, youll find insights you can use in Leadership in the Hood.

Bob Sutton

Talking About Leadership Application and Management Issues in Organisations

Leadership in the Hood

ISSN

&lt;p&gt;CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.&lt;/p&gt;&lt;p&gt;This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.&lt;/p&gt;&lt;p&gt;The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.&lt;/p&gt;

Michael Pearce

How To Develop and Execute a CRM Strategy

Customer Relationship Management

&lt;p&gt;Generating leads and landing new business are critical to the growth and long-term success of any type of service business. Rainmakers who are able to consistently gain new business by using their selling skills to convert prospects into new customers are difficult to find. Recruiting rainmaking professionals from other organizations is expensive and for many businesses has been largely ineffective.&lt;/p&gt;&lt;p&gt;Every executive and manager of a service business understands the importance of the ability to generate leads and landing new customers are the critical components to a successful business. This book is written for managers and leaders who want to transform their professionals from doing work to effectively marketing and selling and bringing in new business.&lt;/p&gt;&lt;p&gt;Divided into three comprehensive parts: Charting a new course; The fundamental success models; and Building your business, this book will show you how to:&lt;/p&gt;&lt;ul&gt; &lt;li&gt;Help professionals overcome fear of selling&lt;/li&gt; &lt;li&gt;Acquire the right sales capabilities&lt;/li&gt; &lt;li&gt;Market and sell within your comfort zone&lt;/li&gt; &lt;li&gt;Setting and achieving big goals&lt;/li&gt; &lt;li&gt;Leverage existing customers to acquire new ones&lt;/li&gt; &lt;li&gt;Build accountability across the business&lt;/li&gt;&lt;/ul&gt;

&lt;p&gt;This book is written for managers and leaders who want to transform their professionals from doing work to effectively marketing and selling and bringing in new business.&lt;/p&gt;&lt;p&gt;Divided into three comprehensive parts: Charting a new course; The fundamental success models; and Building your business, this book will show you how to:&lt;/p&gt;&lt;ul&gt; &lt;li&gt;Help professionals overcome fear of selling&lt;/li&gt; &lt;li&gt;Acquire the right sales capabilities&lt;/li&gt; &lt;li&gt;Market and sell within your comfort zone&lt;/li&gt; &lt;li&gt;Setting and achieving big goals&lt;/li&gt; &lt;li&gt;Leverage existing customers to acquire new ones&lt;/li&gt; &lt;li&gt;Build accountability across the business&lt;/li&gt;&lt;/ul&gt;

Clifton Warren

A Manager's Guide for Training Salespeople

Rain Maker Pro

Directivos y líderes

Este libro es una guia practica sobre como disenar, implementar y medir las Experiencias Cliente explicado de forma muy didactica y salpicado de decenas de ejemplos y best practice de companias de exito. Es un libro descriptivo e ilustrativo que permite aprender de los mejores.   Comienza explicando qu es la Customer Experience, algo de lo que todo el mundo habla y pocos saben de qu va. Lo hace con modelos fcilmente entendibles y poniendo nombre y apellidos a los usuarios.   A continuacin se detallan las 8 caractersticas que deben cumplir las Experiencias Cliente. Se acompaa de casos prcticos reales para visualizarlo de una manera didctica.   En una tercera parte, se explica el mtodo CX3C, una metodologa que se ha aplicado en varias empresas y que se ensea en escuelas de negocio.   Si algo ha impactado a la Experiencia Cliente es la gestin de la covid-19. En este libro encontrars relatos de personas annimas, pero reales, que han vivido situaciones que han impactado directamente en la lnea de flotacin de la Customer Experience. El mero ejercicio de transcribir en palabras del cliente lo vivido por l, permitir a las empresas entenderlo y buscar soluciones.El libro tambin contesta otra pregunta: Por qu la Customer Experience? Para tener xito con la CX, se debe convencer a otros. Por ello, se ofrecen argumentos para involucrar a todos los miembros de la organizacin.   En resumen, un libro descriptivo e ilustrativo que permite entender y aplicar de manera eficaz las experiencias cliente.

Luz Hernández Hernández

Todo lo que necesitas saber para diseñar y medir tus Experiencias Cliente

Customer Experience. Guía práctica

La Era de los Expertos

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