The Political and Legal Environment for Cigarette Marketing

Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Phoenix, course: Marketing, language: English, abstract: As society has become more health savvy, the cigarette industry has had to confront new and potentially devastating challenges to their business. The legal, political and other challenges that they face occur both in the United States and abroad. The first challenge they face is the ethics other companies have in associating with or doing business with the cigarette manufacturing industry.