International Marketing Plan for the Introduction of Almdudler in the ...

Seminar paper from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: ADM735 International Marketing, language: English, abstract: The paper includes a company analysis of Almdudler-Limonade A. & S. Klein GmbH & Co KG and the target country selection for Almdudler to expand into a foreign market. A strategic plan is created encompassing the entry strategy, segmentation, targeting and positioning as well as an analysis of potential competitors in the selected New Zealand beverage market. Subsequently, an international marketing plan with product, promotion, price and distribution strategy is developed followed by a conclusion.