How Amazon applies the technology of neuromarketing in their daily business

Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, , course: Neuromarketing, language: English, abstract: The following article deals with the application of neuromarketing concerning real examples from Amazon. For this purpose, the company, as well as the theory and origin of neuromarketing, were briefly introduced at the beginning. Afterward, real examples were presented of how Amazon uses neuromarketing to continuously increase customer satisfaction and, at the same time, sales. The main conclusion of the report is that the use of neuroscience technologies in companies has enormous potential. The example of Amazon shows how much people are guided by emotions, feelings of security, and the masses. Neuromarketing is based precisely on these insights. Nevertheless, both sides benefit from this approach. The customer experiences a better shopping journey and receives greater benefits, while the company can generate higher sales at the same time.