Contenu
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
Informations bibliographiques
décembre 2024, env. 208 Pages, Anglais
Taylor and Francis
978-1-032-87871-3