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Jörg A. Hölzing untersucht die Entwicklung der Kano-Theorie im Marketingkontext und stellt mit der Opponent-Process-Theory einen Ansatz vor, mit dessen Hilfe eine theoretische Fundierung der Kano-Theorie möglich ist.

Jörg Hölzing

Prof. Dr. Hans H. Bauer

Die Kano-Theorie der Kundenzufriedenheitsmessung

Eine theoretische und empirische Überprüfung

Kano-Theorie als marketingwissenschaftliches Erkenntnisobjekt; Kundenzufriedenheit; Kano-Theorie der Kundenzufriedenheit; Empirische Überprüfung der Kano-Theorie; Implikationen für Forschung und Praxis

Proactive Organization Policies and Practices to Address Emerging Threats

Reducing the Risk of Targeted Gun Violence

Great Thinkers in Marketing

Advertising and Branding

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5

Why we need less science and more art in marketing

The Art in Marketing

Zum Werk
Dieses neue Handbuch beschäftigt sich mit den rechtlichen Implikationen den rechtlichen Aspekten des Influencing-Marketings:<ul><li>Rechtliche Einordnung von Influencern und Influencerinnen (Influencer und Influencerinnen als Unternehmer, Förderung eines fremden Unternehmens, Influencer und Influencerinnen als Verbraucher),</li><li>Vertragsgestaltung (Notwendige Regelungen, empfehlenswerte Ergänzungen sowie Musterklauseln),</li><li>rechtliche Möglichkeiten im Fall einer Vertragsverletzung, insbesondere Prozessführung für und gegen Influencende und vieles mehr.</li></ul>Ein ausführliches Sachverzeichnis ermöglicht den schnellen, gezielten Zugriff.

Vorteile auf einen Blick<ul><li>fundiert</li><li>praxisorientiert</li><li>auf dem neuesten Stand</li></ul>
Zielgruppe
Für Rechtsanwältinnen und Rechtsanwälte, Presse- und Medienagenturen sowie Influencerinnen und Influencer ebenso wie deren Beraterinnen und Berater.

Zum Werk
Dieses neue Handbuch beschäftigt sich mit den rechtlichen Implikationen den rechtlichen Aspekten des Influencing-Marketings:Rechtliche Einordnung von Influencern und Influencerinnen (Influencer und Influencerinnen als Unternehmer, Förderung eines fremden Unternehmens, Influencer und Influencerinnen als Verbraucher),Vertragsgestaltung (Notwendige Regelungen, empfehlenswerte Ergänzungen sowie Musterklauseln),rechtliche Möglichkeiten im Fall einer Vertragsverletzung, insbesondere Prozessführung für und gegen Influencende und vieles mehr.Ein ausführliches Sachverzeichnis ermöglicht den schnellen, gezielten Zugriff.

Vorteile auf einen Blickfundiertpraxisorientiertauf dem neuesten StandZielgruppe
Für Rechtsanwältinnen und Rechtsanwälte, Presse- und Medienagenturen sowie Influencerinnen und Influencer ebenso wie deren Beraterinnen und Berater.

Grundlagen, Vertragsgestaltung und Prozessführung für Influencerinnen und Influencer

Rechtshandbuch Influencing

Dieses Buch bietet wertvolle Einblicke und Best Practices für Unternehmen, die Talente aus der Generation Z international rekrutieren wollen.&nbsp; Was erwartet die Gen Z von ihrer beruflichen Zukunft – und was erwarten Arbeitgeber von ihr? Die Beiträge in diesem Buch zeigen internationale Perspektiven auf die Nachwuchsgeneration auf und geben fundierte Einblicke in ihre Werte, Mediennutzung, Karriereziele und Anforderungen an die Arbeitswelt. Experten aus Forschung und Praxis analysieren die Gen Z als globales, sozio-technisches und kulturelles Phänomen – mit Fokus auf Deutschland, den USA, Großbritannien, Südafrika, Lateinamerika, Asien und Afrika. Die Beiträge spannen den Bogen von Identitätsbildung und Nachhaltigkeitsansprüchen über digitale Verhaltensmuster bis hin zu Erwartungen an Arbeitgebermarken, KI-Kompetenzen und Rekrutierungsstrategien. Fallstudien und Best Practices zeigen, wie junge Talente mit unterschiedlichen Hintergründen – auch mit Behinderung oder aus kreativen Milieus – ihren Weg finden. Das Buch gewährt einen interdisziplinären Zugang zu einer Generation, die Arbeitswelten weltweit prägt und verändert und ist ein unverzichtbarer Begleiter für alle, die junge internationale Talente verstehen, ansprechen und fördern möchten.

Erwartungen an Arbeitgeber und Berufsfelder

Generation Z international: Ansprache und Rekrutierung junger Talente

Hotel Operations Management addresses the significant shifts in practices, strategies and technologies that have redefined the hotel and hospitality industry.

This textbook looks at:
-New best practices, including health and safety protocols, digital transformation and changing guest expectations
-Resilience and crisis management, providing a detailed analysis of current best crisis management strategies
-Sustainability and innovation, exploring eco-practices in hotel operations as well as applications of AI and big data analytics to elevate of guest experience
-Human resources and leadership, including employee well-being, remote workforce management and the exercise of leadership in times of crisis

Featuring real-world examples from Hilton Hotels, India's luxury chain Taj Hotels and the American Hotel Lodging Association (AHLA) as well as best practice tips from leading professionals, this textbook will prepare students for a future career in hospitality and hotel management. This textbook is further supported by online resources of PowerPoint lecturer slides, an instructor's manual and additional real-world examples and student exercises.

Strategic and Resilient Practices

Hotel Operations Management

The first biography of one of the most influential and innovative figures in the history of American finance who revolutionized Wall Street and whose story reads like a real-life Great Gatsby J.P. Morgan. John D. Rockefeller. Charles E. Mitchell. These are some of the most prominent icons of wealth and influence during the Roaring Twenties. Yet the one figure who has strangely escaped notice all these years is an enigmatic banker by the name of Clarence Dillon.&nbsp;In the dazzling 1920s,&nbsp;as he rose in wealth and influence,&nbsp;Dillon became one of the original behind-the-scenes players in Hollywood, and his contact list included everyone from Thomas Edison to Charlie Chaplin and Joseph P. Kennedy to FDR. Like many great figures in history, Dillon’s personality was complex and contradictory: he could be utterly ruthless and cold-blooded, yet he was also sophisticated and elegant.&nbsp;This immensely influential man left a lasting mark on the history of finance in America. Yet, strangely, he&nbsp;eluded the close attention of biographers and historians—until now. &gt;<ul><li> Created modern bankruptcy law</li><li> Pioneered leveraged buyouts</li><li> Invented junk bonds</li><li> Engineered some of the biggest mergers and acquisitions ever seen</li> This first-ever inside look at&nbsp;Dillon and his life will fill a void in how we view the wild excesses of the Roaring Twenties, and how we understand the increasingly complex nexus between Wall Street and political power in our own time.&nbsp;The Baron of Wall Street&nbsp;is a vivid, novelistic account of Wall Street’s most formative years and its transformation through one&nbsp;dynamic and influential player in the financial world, highlighting his&nbsp;significant role in shaping US foreign policy today.
</ul>

Clarence Dillon and the Making of the Modern Financial World

The Baron of Wall Street

Untitled Swy

Knowledges & Frameworks

Indigenous Management

THESE ARE THE PRODUCTIVITY INSIGHTS YOU NEED TO GET AHEAD WHAT DO PRODUCTIVE PEOPLE KNOW THAT THE REST OF US DON'T? Do they have a secret recipe for success? Is there a special alchemy to being productive? The 50 secrets in this book will help you become the kind of person who gets things done - fast and efficiently. Every one of the 50 secrets in this book contains 3 strategies you can put into practice right now to get better results. Some of the ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for professional success, a formula that will unlock your leadership potential. Productivity made easy Whether you want to improve your efficiency, clear your desk, or just get on top of your work, this book provides the tools and techniques you need to be more productive. With dedicated sections on having a productive attitude, managing specific projects, aids to productivity and productivity in action, it gives you everything you need to know. Being productive isn't about being innately gifted. It's about applying deliberate practice towards a goal, and by doing that, changing your brain&nbsp;and&nbsp;your abilities.&nbsp;Secrets of Productive People&nbsp;reveals the things you need to know to join the ranks of highly productive people. ABOUT THE SERIES Secrets&nbsp;books are designed to be easy to incorporate into your daily life. They boil down the essentials of important topics into short, quick lessons giving expert advice on a wide range of challenges that you can apply instantly. Each chapter outlines one of the 50 secrets and gives three strategies for putting the ideas into action. Whether you want to improve your efficiency, clear your desk, or be on top of your work, these books give the answers you're looking for.

50 Unmissable Productivity Insights

Secrets of Productive People

Resumes for Dummies

An unconventional, no-bullshit guide to forging a rewarding career that actually maps onto the things you care about in the world—a dream job where “the hustle doesn’t feel like hustle”—from a leading venture capitalist, based on his viral college talk Today, Bill Gurley is known for his successful investments in companies like Uber. But before he found his dream job in venture capital, Gurley came close to falling into a trap that affects millions: “career regret.” Family pressure and a broken education system push too many young people onto a conveyer belt where the destination is a small subset of idealized “safe” jobs. But, as new research by Gurley and the Wharton School of Business shows, 6 in 10 people are likely to regret their career choice years down the road. Humans spend an estimated 80,000 hours of their lives at work. Shouldn’t that time be spent doing something you love? How can you avoid the trap of career regret? For the past two decades, Gurley has observed people who have climbed to the top in fields ranging from technology to hospitality to entertainment—and who radiate joy in their chosen field. Why did they thrive while others floundered? Is there a formula to finding your dream job? In Runnin’ Down a Dream, Gurley breaks down the components of success, identifying six key tenets that will set young people up for flourishing, purpose-filled careers: 1. Chase Your Curiosity 2. Hone Your Craft 3. Develop Mentors in Your Field 4. Embrace Your Peers 5. Go Where the Action Is 6. Always Give Back These, Gurley contends, are the timeless ingredients for success. In this book, he brings them to life—through his own captivating, straight-talk voice and revealing stories of a handful of iconic individuals who epitomize them. “Life,” as Gurley’s writes, “is a use-it-or-lose-it proposition.” A much-needed corrective to talk of “lazy jobs” and “quiet quitting,” this book will inspire a new generation to step off the conveyer belt, find the things that make them insatiably curious, and turn those fascinations into a thriving career—where the work doesn’t feel like work at all.

An unconventional, no-bullshit guide to forging a rewarding career that actually maps onto the things you care about in the world—a dream job where “the hustle doesn’t feel like hustle”—from a leading venture capitalist, based on his viral college talk Today, Bill Gurley is known for his successful investments in companies like Uber. But before he found his dream job in venture capital, Gurley came close to falling into a trap that affects millions: “career regret.” Family pressure and a broken education system push too many young people onto a conveyer belt where the destination is a small subset of idealized “safe” jobs. But, as new research by Gurley and the Wharton School of Business shows, 6 in 10 people are likely to regret their career choice years down the road. Humans spend an estimated 80,000 hours of their lives at work. Shouldn’t that time be spent doing something you love? How can you avoid the trap of career regret? For the past two decades, Gurley has observed people who have climbed to the top in fields ranging from technology to hospitality to entertainment—and who radiate joy in their chosen field. Why did they thrive while others floundered? Is there a formula to finding your dream job? In Runnin’ Down a Dream, Gurley breaks down the components of success, identifying six key tenets that will set young people up for flourishing, purpose-filled careers: 1. Chase Your Curiosity 2. Hone Your Craft 3. Develop Mentors in Your Field 4. Embrace Your Peers 5. Go Where the Action Is 6. Always Give Back These, Gurley contends, are the timeless ingredients for success. In this book, he brings them to life—through his own captivating, straight-talk voice and revealing stories of a handful of iconic individuals who epitomize them. “Life,” as Gurley’s writes, “is a use-it-or-lose-it proposition.” A much-needed corrective to talk of “lazy jobs” and “quiet quitting,” this book will inspire a new generation to step off the conveyer belt, find the things that make them insatiably curious, and turn those fascinations into a thriving career—where the work doesn’t feel like work at all.

How to Thrive in a Career You Actually Love

Runnin' Down a Dream